Meet Our Founders

Our founders created SoHo212 to be the premier destination for beauty and wellness professionals in metro Atlanta, to be known for stylish, industrial-modern facilities and unwavering support for independent businesses. SoHo212 Salon Suites is designed to be a nurturing environment where individuals can grow in their specialties, supported by founders who understand both the artistic and business sides of the industry.

Aaron and Amanda combine their diverse talents and experiences to support beauty and wellness professionals in a thriving community where creativity and entrepreneurship are celebrated.

Amanda asbrock-jones

Amanda brings 28 years of extensive experience in the beauty industry to SoHo212. Having worked in suite settings and as an educator in the beauty field for the past 15 years, she has a deep understanding of what beauty professionals need to succeed. Amanda's expertise and dedication to the industry are evident in her commitment to creating a supportive and empowering space for our vendors. Her knowledge and passion for beauty make her a cornerstone of the SoHo212 community.

Aaron Jones

Aaron is a multi-talented creative artist with a passion for music and videography. As a singer-songwriter, he brings a unique artistic vision to SoHo212 Salon Suites. With a keen eye for decor and a strong background in business and execution, Aaron ensures that every aspect of SoHo212 is designed to inspire and support our vendors. His creativity and business acumen make him an invaluable part of our team, dedicated to creating a vibrant and dynamic environment for beauty and wellness professionals.